Q4 2020 Performance of Top Fashion Games on Android in the UK

As the year 2020 drew to a close, the fashion gaming scene on Android in the United Kingdom witnessed various trends in user engagement and downloads. Sensor Tower's data provides a glimpse into how these apps fared during the fourth quarter.

Project Makeover saw a notable increase in weekly active users (WAUs), climbing from 19K in mid-November to over 123K by the end of December. Downloads peaked in the last week of December with over 133K new installs. Revenue trends mirrored this growth, starting at around $11K in mid-November and reaching nearly $96K by the end of the quarter.

Covet Fashion: Dress Up Game maintained a consistent revenue stream throughout the quarter, with figures hovering between $15K and $25K per week. The game's downloads saw a slight increase in early November but fluctuated, ending the year with over 1K downloads in the last week of December. WAUs showed some variability, with a dip in late November but recovering to over 17K by the year's end.

Super Stylist Fashion Makeover demonstrated a steady increase in revenue across Q4 2020, starting at around $2K in late September and ending the year just under $5K. The game's downloads saw a significant uptick in December, reaching over 13K. WAUs also grew, from 92K at the end of September to nearly 120K by the end of December.

King's Diamond Diaries Saga experienced relatively stable revenues, with weekly figures ranging between $2K and $3K. However, the game's downloads saw a sharp decline in mid-December, with no new installs recorded in that period. The WAUs reflected a slight decrease over the quarter, ending at around 2.3K.

Lastly, Fashion Fantasy saw its revenue fluctuate, with a noticeable spike in early and mid-December, reaching over $1.5K. Downloads in December increased, with the final week bringing in over 740 new users. WAUs showed growth in the final weeks of the quarter, ending at over 1.8K.

For more in-depth insights and detailed performance data, visit Sensor Tower, where the full scope of the mobile app landscape is available for exploration.